Friday, December 2, 2016

Final: Product

Final:Promotion

Approximately 0.5 percent, or 1 million, of those are vegans, who consume no animal products at all. In addition, 10 percent of U.S., adults, or 22.8 million people, say they largely follow a vegetarian-inclined diet. Data for this survey were collected by the Harris Interactive Service Bureau on behalf of Vegetarian Timeshttp://www.vegetariantimes.com/article/vegetarianism-in-america

Beautiful photos, concise copy & engaged communities are what millennials look for from their favorite websites.
  • 59% of millennials said their favorite websites use amazing graphics
  • 57% of millennials said their favorite websites have brief, well-written content
  • 58% of millennials said the best websites have engaged communities of fans
  • 76% of millennials said their favorite websites have content that is easy to understand. 
http://www.postplanner.com/how-to-reach-the-millennial-generation-with-social-media/

Final: Distribution

Final: Price

A successful skimming strategy enables management to recover its product development costs quickly. Even if the market perceives an introductory price as too high, managers can lower the price. Firms often believe it is better to test the market at a high price and then lower the price if sales are too slow. https://digitalbookshelf.artinstitutes.edu/#/books/9781285227900/cfi/14/6!/4/2/10/12/20@0:96.3



Final: Target Marketing Strategy

TBD