Friday, December 2, 2016

Final: Product


Approximately 0.5 percent, or 1 million, of those are vegans, who consume no animal products at all. In addition, 10 percent of U.S., adults, or 22.8 million people, say they largely follow a vegetarian-inclined diet. Data for this survey were collected by the Harris Interactive Service Bureau on behalf of Vegetarian Times

Beautiful photos, concise copy & engaged communities are what millennials look for from their favorite websites.
  • 59% of millennials said their favorite websites use amazing graphics
  • 57% of millennials said their favorite websites have brief, well-written content
  • 58% of millennials said the best websites have engaged communities of fans
  • 76% of millennials said their favorite websites have content that is easy to understand.

Final: Distribution

Final: Price

A successful skimming strategy enables management to recover its product development costs quickly. Even if the market perceives an introductory price as too high, managers can lower the price. Firms often believe it is better to test the market at a high price and then lower the price if sales are too slow.!/4/2/10/12/20@0:96.3

Final: Target Marketing Strategy


Friday, November 18, 2016

Week 7 EOC: The Pitch

My chocolate will be a soy milk alternative to milk chocolate. It’s official name is the “Unity” chocolate bar. For years the main alternative to milk chocolate was dark chocolate, but vegans who disliked the bitterness of dark chocolate had no other choice but to drop chocolate from their diet completely. What I am proposing is a premium chocolate that will not only be completely vegan friendly, but also healthier than cow milk products currently on the market. Soy milk is proven to be healthier than Cow milk, and is completely cruelty free, as it comes from soybeans. The chocolate will have a unique flavor unlike anything currently found on the market due to it being made with one hundred percent organic ingredients to ensure it keeps the vegan friendly promise that is made to the customers. I plan to heavily advertise to millennials because younger people tend to be more willing to try something new, as well as the fact that in my research I found the average for a vegan is 24.1 years old, while the most frequent ages are between 19 and 22. Using this knowledge I will incorporate more free thinking and fun into my advertising. I have decided to name it the “Unity” chocolate bar to really incorporate the cruelty free agenda I am striving for. It will be made with soy beans, cocoa liquor, cocoa butter, Lecithin made completely from soy, pure vanilla extract, and all completely natural sweetener to ensure my product is not only vegan friendly, but also delicious and sweet. I plan to charge around $6-$8 dollars for a 2 ounce bar.

Friday, November 4, 2016

Midterm EOC: This has my interest

This article fascinated me because Robert Trachtenber has been in the photography industry taking photos of celebrities for magazines like GQ, entertainment weekly, and many more. He always seems to know exactly how and where to get the perfect shot. Robert has an amazing work ethic. He once stopped a vacation part way through to shoot the cover of GQ magazine. He has also directed several documentaries including one on late film director George Cukor. Robert seems to perfectly balance all these professions and somehow still finds time for himself. The article includes quotes from many of his current and former colleagues.

I really liked this article because they interviewed several successful portrait photographers that all properly and sophisticatedly answered every question asked. As someone who is strongly considering pursuing a career in portrait photography, I absolutely love the advice they gave not only for other photographers just starting out, but other fellow experienced photographers. They went over things such as the difference between commercial, and consumer portraits, and what skills you need to master to even have a shot at making it in the photography industry. They also went over the best marketing strategy for a freelance photographer.

This was my favorite article out of the 3 I have selected. This article shows how companies and ad agencies work with photographers to find new ways to reach different demographics. One of these examples shows how Cadillac sent a skating photographer on a yearlong road trip all over the United States. The article also goes over how important social media is to these companies, and how great images are attracting attention to their business. It also tells how photographers get sponsored by companies and get sent on different assignments for them