Final: Price

A successful skimming strategy enables management to recover its product development costs quickly. Even if the market perceives an introductory price as too high, managers can lower the price. Firms often believe it is better to test the market at a high price and then lower the price if sales are too slow. https://digitalbookshelf.artinstitutes.edu/#/books/9781285227900/cfi/14/6!/4/2/10/12/20@0:96.3