Final: Product

Final:Promotion

Approximately 0.5 percent, or 1 million, of those are vegans, who consume no animal products at all. In addition, 10 percent of U.S., adults, or 22.8 million people, say they largely follow a vegetarian-inclined diet. Data for this survey were collected by the Harris Interactive Service Bureau on behalf of Vegetarian Times. http://www.vegetariantimes.com/article/vegetarianism-in-america

Beautiful photos, concise copy & engaged communities are what millennials look for from their favorite websites.

• 59% of millennials said their favorite websites use amazing graphics
• 57% of millennials said their favorite websites have brief, well-written content
• 58% of millennials said the best websites have engaged communities of fans
• 76% of millennials said their favorite websites have content that is easy to understand. 

http://www.postplanner.com/how-to-reach-the-millennial-generation-with-social-media/

Final: Distribution

Final: Price

A successful skimming strategy enables management to recover its product development costs quickly. Even if the market perceives an introductory price as too high, managers can lower the price. Firms often believe it is better to test the market at a high price and then lower the price if sales are too slow. https://digitalbookshelf.artinstitutes.edu/#/books/9781285227900/cfi/14/6!/4/2/10/12/20@0:96.3

Final: Target Marketing Strategy

TBD

Week 7 EOC: The Pitch

My chocolate will be a soy milk alternative to milk chocolate. It’s official name is the “Unity” chocolate bar. For years the main alternative to milk chocolate was dark chocolate, but vegans who disliked the bitterness of dark chocolate had no other choice but to drop chocolate from their diet completely. What I am proposing is a premium chocolate that will not only be completely vegan friendly, but also healthier than cow milk products currently on the market. Soy milk is proven to be healthier than Cow milk, and is completely cruelty free, as it comes from soybeans. The chocolate will have a unique flavor unlike anything currently found on the market due to it being made with one hundred percent organic ingredients to ensure it keeps the vegan friendly promise that is made to the customers. I plan to heavily advertise to millennials because younger people tend to be more willing to try something new, as well as the fact that in my research I found the average for a vegan is 24.1 years old, while the most frequent ages are between 19 and 22. Using this knowledge I will incorporate more free thinking and fun into my advertising. I have decided to name it the “Unity” chocolate bar to really incorporate the cruelty free agenda I am striving for. It will be made with soy beans, cocoa liquor, cocoa butter, Lecithin made completely from soy, pure vanilla extract, and all completely natural sweetener to ensure my product is not only vegan friendly, but also delicious and sweet. I plan to charge around $6-$8 dollars for a 2 ounce bar.

Midterm EOC: This has my interest

https://twitter.com/chrisphotoguy23/status/794666099505655810

This article fascinated me because Robert Trachtenber has been in the photography industry taking photos of celebrities for magazines like GQ, entertainment weekly, and many more. He always seems to know exactly how and where to get the perfect shot. Robert has an amazing work ethic. He once stopped a vacation part way through to shoot the cover of GQ magazine. He has also directed several documentaries including one on late film director George Cukor. Robert seems to perfectly balance all these professions and somehow still finds time for himself. The article includes quotes from many of his current and former colleagues.

https://twitter.com/chrisphotoguy23/status/792113009166544896

I really liked this article because they interviewed several successful portrait photographers that all properly and sophisticatedly answered every question asked. As someone who is strongly considering pursuing a career in portrait photography, I absolutely love the advice they gave not only for other photographers just starting out, but other fellow experienced photographers. They went over things such as the difference between commercial, and consumer portraits, and what skills you need to master to even have a shot at making it in the photography industry. They also went over the best marketing strategy for a freelance photographer.

https://twitter.com/chrisphotoguy23/status/792146017982550017

This was my favorite article out of the 3 I have selected. This article shows how companies and ad agencies work with photographers to find new ways to reach different demographics. One of these examples shows how Cadillac sent a skating photographer on a yearlong road trip all over the United States. The article also goes over how important social media is to these companies, and how great images are attracting attention to their business. It also tells how photographers get sponsored by companies and get sent on different assignments for them

Week 4 EOC: There's an app for that?

TBC

Week 3 EOC: My Demographics

TBC

Week 3 EOC: Making Money for Good

The Walt Disney Company donates millions of its revenue to charitable organizations each year. Several of these charities were founded by Walt Disney corp. Itself. One of Walt Disney corp.’s recent donations was aimed those who were directly affected by Hurricane Mathew. (The Walt Disney Company Commits One Million Dollars in Humanitarian Aid to Support Communities Impacted by Hurricane Matthew - The Walt Disney Company. https://thewaltdisneycompany.com/walt-disney-company-commits-one-million-dollars-humanitarian-aid-support-communities-impacted-hurricane-matthew/). “The Walt Disney Company has dedicated $1 million to help the people and communities impacted by Hurricane Matthew’s devastation.” This contribution is expected to help many displaced and struggling families. Disney also gave 1.5 Million Dollars to the “OneOrlando” fund in back in June to help the families of those who lost their lives in the shooting of an Orlando nightclub. Walt Disney Company Donates $1 Million to OneOrlando Fund.". (https://disneyparks.disney.go.com/blog/2016/06/walt-disney-company-donates-1-million-to-oneorlando-fund/ “Today, the Walt Disney Company is announcing a $1 million cash commitment to the OneOrlando Fund, established by Orlando Mayor Buddy Dyer to assist those affected by the tragic events in Orlando.”) In 2015 The Walt Disney corp. gave around $333.3 million dollars to nonprofit organizations alone. Disney has also donated an estimated 23.1 million books to kids and schools all over the world.( "The Walt Disney Company Foundation Donates $1 Million to UNICEF." http://www.csrwire.com/press_releases/19104-The-Walt-Disney-Company-Foundation-Donates-1-Million-to-UNICEF). "On behalf of The Walt Disney Company Foundation, I am delighted to present UNICEF with this donation of $1 million to help it make the world a better place for children," said Walt Disney Parks and Resorts Chairman Jay Rasulo, who hosted the gala celebration. "Bringing smiles to children is what Disney is known for, and working with UNICEF to help achieve this goal is something we are very proud to do."

Week 2 EOC: Boston Consulting Group - Video Games

TBC

Week 1 EOC: Great Customer Service

What really is good customer service? The answer will change depending on who you ask. To me, Good customer service is an employee going out of their way to ensure the customer leaves satisfied with all of their needs. According to the student textbook, “fulfilled production orientation a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace” (MKTG, 9th edition, page 4). One recent amazing experience I had in customer service was at GameStop. GameStop is an video game and electronic appliance shop based out of Grapevine, Texas. Roughly 2 months ago I stopped by the GameStop on Lake Mead Boulevard and Civic Center drive buy a copy of the popular video game “Dark Souls 3.” I went to the counter and asked the cashier to check if the shop had a copy “Dark Souls 3.” The cashier confirmed he had a copy, but could not find it in the drawers that the video games are stored in. He checked 2 more times before telling me they probably had it in the back of the store. He was gone for what seemed like ages. I started getting frustrated, as I had already been at the store for more than 25 minutes. After another 5 minutes, the cashier reemerged from the back with a limited edition copy of “Dark Souls 3.” He not only dug through dozens of boxes, but the clerk even gave me a ten dollar gift card for having to wait so long. Needless to say I was happy with my visit, and with how the clerk went above and beyond to exceeded my expectations. I will definitely going back to that shop again someday.

Week 1 EOC: My Voice

Photography has always been the one thing I felt truly passionate about. To me, it’s not just taking a picture, it’s capturing a beautiful moment that will live for long after the shutter sounds off. I’m also somewhat of a perfectionist, I will attempt to perfect details most people would never notice in a million years. Photography is always on my mind, every time I walk into a room I admire the lighting and wonder what white balance I would have set my camera to if I were to take a picture in that moment. I don’t just snap photos though, I edit and enhance them in various Adobe programs such as Camera Raw and Photoshop. I fully understand I am going to have to work my butt off if I want to make it in the photography field. From internships, to just carrying a higher up’s bags I know I will have to pay my dues just like everyone else. I know regardless of talent and connections, no one gets a free ride to the top. I know there is a long road ahead of me full of challenges and setbacks if I want to be successful in the photography industry, but I’m ready, and willing to take them head on.