This article fascinated me because Robert Trachtenber has
been in the photography industry taking photos of celebrities for magazines
like GQ, entertainment weekly, and many more. He always seems to know exactly
how and where to get the perfect shot. Robert has an amazing work ethic. He
once stopped a vacation part way through to shoot the cover of GQ magazine. He has
also directed several documentaries including one on late film director George
Cukor. Robert seems to perfectly balance all these professions and somehow
still finds time for himself. The article includes quotes from many of his
current and former colleagues.
I really liked this article because they interviewed several
successful portrait photographers that all properly and sophisticatedly answered
every question asked. As someone who is strongly considering pursuing a career
in portrait photography, I absolutely love the advice they gave not only for
other photographers just starting out, but other fellow experienced
photographers. They went over things such as the difference between commercial,
and consumer portraits, and what skills you need to master to even have a shot
at making it in the photography industry. They also went over the best
marketing strategy for a freelance photographer.
This was my favorite article out of the 3 I have selected.
This article shows how companies and ad agencies work with photographers to
find new ways to reach different demographics. One of these examples shows how
Cadillac sent a skating photographer on a yearlong road trip all over the
United States. The article also goes over how important social media is to
these companies, and how great images are attracting attention to their
business. It also tells how photographers get sponsored by companies and get
sent on different assignments for them
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